PUBLISHED IN F&P MAGAZINE - 29 NOVEMBER 2019
APPROACH MAJOR GIFT FUNDRAISING LIKE IT IS A RUNNING RACE!
Here are my three tips for the long run to major gifts success.
Get those ‘feel good’ endorphins pumping
Nothing gets people motivated like stories of success. Time to get your stories into shape. Consider: What does the world look like if you achieve your vision? What are you doing now to demonstrate your success? Why should we trust you are the right people to do it?
Build endurance to go the distance
Fundraising is hard at the best of times. By ensuring that your team, including your executive and board, have the training, networks and fundraising resources to achieve your goals you are halfway there. Then get out there and ask. Practice makes perfect.
Know your fellow runners
Do your research into your donors. Get to know them and what makes them tick. Know their ‘go to’ moves in philanthropy. You can never do too much research before making an ask.